Mikey Childress to Represent General Tire in 2009 Bullrun Rally

Mikey Childress to Represent General Tire

in 2009 Bullrun Rally



FORT MILL, SC – (July 9, 2009) – Mikey Childress will represent Team General Tire in the 2009 Bullrun Rally. Kicking off July 10, 2009 in New York City, racers will take off on a seven-day automotive rally and cross-country party that ends July 17th in Austin, TX.



Some 100 celebrities and car-heads take part in the “luxury lifestyle” rally event. The remaining rally locations over the seven days remain a mystery but Bullrunners can expect to swing by some incredible cities on their way, with a party each night when they reach the day’s destination.



“The Bullrun is one of the most glamorous rally events, combining bona fide racers with celebrities and drivers from around the world,” said Dana Zamalloa, manager of public relations and communications, General Tire. “Mikey is an incredible racer and we know he’ll represent Team General Tire well at this event.”



You can get daily updates of Mikey Childress’s progress during the race at www.generaltire.com and on twitter at www.twitter.com/teamgt.



For media information, visit www.ctnamedia.com.





General Tire is part of Continental Tire North America, Inc. (www.generaltire.com). CTNA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 at nearly 190 locations in 35 countries.

General Tire is Official Tire of “Fast & Furious” Feature Film

CHARLOTTE – (April 14, 2009) – General Tire has partnered with Universal Pictures to become the official tire for the ultimate chapter of the franchise built on speed – “Fast & Furious.” In this latest installment that broke records at last weekend’s box office, Vin Diesel and Paul Walker head back to the streets where it all began. They rejoin Michelle Rodriguez and Jordana Brewster to blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.



“We are very excited to be part of this new film,” said Travis Roffler, director of marketing, Continental Tire North America, Inc. “The ‘Fast & Furious’ franchise has a huge following, which will see first-hand, up-close and personal, just how HOT our General Tires are. What they’re going to see is a tire that can run with the best of them.”



General Tire has outfitted the main vehicles in the movie with its Exclaim UHP tires. General Tire is backing up its involvement with the film with a special promotion. From March 30-May 25, 2009, consumers who purchase four General Tires will receive a free $50 gift card. In addition to the gift card, consumers can enter the “Fast & Furious” Sweepstakes. The Grand Prize is a 2009 Subaru STI or $10,000 cash; First Prize is a custom Fast and Furious Gibson guitar. No purchase is necessary for the sweepstakes. Visit www.generaltire.com to enter, or text GENERAL to 834567.



The company is backing the promotion and sweepstakes with a variety of dealer point-of-sale materials, as well as an advertising campaign in a variety of automotive enthusiast publications.



Truly a performance tire for all seasons, General Tire's Exclaim UHP delivers unbeatable performance. Developed for sports cars, coupes and sedans, Exclaim UHP is designed to provide extraordinary handling, traction and control -- even on rain-soaked roads.





About “Fast & Furious”:

When a crime brings them back to L.A., fugitive ex-con Dom Toretto (Diesel) reignites his feud with agent Brian O’Conner (Walker). But as they are forced to confront a shared enemy, Dom and Brian must give in to an uncertain new trust if they hope to outmaneuver him. And from convoy heists to precision tunnel crawls across international lines, two men will find the best way to get revenge: push the limits of what’s possible behind the wheel.

General Tire's Marc Burnett Wins Class 6 'Ironman-Style' at 2008 Tecate SCORE Baja 1000

ENSENADA, Baja California, Mexico, Nov 23, 2008 /PRNewswire via COMTEX/ -- General Tire made history today when Marc Burnett drove his Boost Mobile / Monster Energy / General Tire Ford Ranger to a Class 6 - Mini Trophy Truck win in the 41st Tecate SCORE Baja 1000. Burnett a seasoned traditional 2 wheel guy drove the entire race as the solo driver of the truck.
"This was an incredible win in what was truly a team effort through some of the toughest conditions in years, and we are very proud of Marc's accomplishment here," said Travis Roffler, director of marketing, General Tire. "In true 'Ironman- Style,' Marc drove the entire grueling 631-mile course. This is yet another step in General Tire's phenomenal return to off- road competition. We put our faith in Marc and he has delivered results!"
General Tire has 'unleashed the fury' in off-road performance with its Grabber competition tires, as General Tire triumphantly returned to off-road competition in 2008. Throughout the season, the tires proved themselves over some of the toughest desert conditions and came out on top.
"When we debuted the Grabber competition tire last year, we knew we had a winner, but we needed to show the desert racing community that this was the tire to beat. With this win, we continue to prove that the Grabber Competition tire has what it takes to compete and win. It is legendary when a new competition tire scores such impressive victories in its debut year," Roffler added.
"This was an unbelievable race," Burnett said. "The course was extremely difficult, but the truck did exactly what it was supposed to and the tires were unbeatable -- they endured through every conceivable kind of terrain and pushed us through to the finish, completing the entire 631 mile course on only one set of Grabber tires. We are so proud to bring home this Class 6 win for General Tire!"
Burnett is a Baja 1000 champion in the motorcycle class. He also holds two championships for motorcycle in the Baja 500. He took second place in the Terrible's 250 and third in the Parker 425.
Designed with a tough, three-ply Duragen(TM)-reinforced body construction to stand up to the rigors of off-road conditions, the Grabber also features a newly-developed competition-specific tread compound. In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters. The Grabber competition tires are designed in size 37x12.50R17 for Class 8 and Trophy Truck/Trick Truck and 35x12.50R17 for class 6, 1, 7 SX, 7 S, ProTruck, and Stock Mini.
General Tire also has a complete line of Grabber tires for the passenger and light truck market, including the new Grabber DOT-approved off-road tire; the Grabber HTS, which delivers the perfect synergy of comfort, durability and performance; the Grabber UHP, which sets a whole new standard in performance and ride quality for SUVs, light trucks and crossover vehicles; and Grabber AT2, designed for aggressive all-terrain traction in all weather conditions.
For additional media information, visit www.ctnamedia.com.
General Tire is part of Continental Tire North America, Inc. ( www.generaltire.com). CTNA, based in Charlotte, North Carolina, is a company of Germany-based Continental AG. With targeted annual sales of more than euro 26.4 billion ($40 billion US) for 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. Today, the corporation employs approximately 150,000 people at nearly 200 locations in 36 countries.

General Media Contacts:
Dana Zamalloa
704-583-8165
dana.zamalloa@conti-na.com

Mariellen Fagan
Crowl, Montgomery & Clark
330-494-6999, ext. 201
mfagan@crowlinc.com

SNORE Presents the 2009 General Tire MINT 400!!

General Tire will provide $170,000 contingency program for the upcoming Baja 1000 for drivers running on General’s Grabber tires.

http://www.generaltire.com/garage/baja1000.php

Overall four-wheel race winner:
$30,000

Trophy Truck class:
$20,000

Class 1:
$20,000

Class 10:
$15,000

Class 8:
$12,500

Stock Full:
$12,500

Class 7:
$7,500

Class 7sx:
$7,500

Class 5:
$5,000

Class 5/1600:
$5,000

Stock Mini:
$5,000

Score Lites:
$5,000

Class 9:
$5,000

Class 11:
$5,000

Class 1-2 1600:
$5,000

Class 3:
$5,000

Class 24:
$2,500

Class 25:
$2,500

Continental will provide General tires to inaugural off-road class

General will be the spec tire for the Ivan "Ironman" Stewart ProTruck off-road class in 2008.

Continental Tire North America Inc. will supply its General Grabber tires, which will make their debut on all ProTruck class vehicles at the Baja 500.

"Ivan is one of the most accomplished drivers in off-road racing, and it is gratifying that he has placed his trust in these tires in their inaugural season," says Travis Roffler, Continental's director of marketing.

The General Grabber competition tire is designed with a tough, three-ply Duragen-reinforced body construction to stand up to the rigors of off-road conditions. It also features a newly-developed competition-specific tread compound.

In addition, the Grabber name and General Tire logo are prominently featured on the sidewall in red and white letters. The competition tire is available in size 37x 12.50R17 for the following classes: 1, 7S, 7 unlimited, 8 and trophy truck.

For more information, visit www.generaltire.com.