Mint 400 News

March 7, 2008



Tinley Park, IL- General Tire and Lucas Oil has announced NeWave Television Productions as the production company for the Mint 400 on SPEED and VERSUS. The SPEED shows will be aired in High Definition within the Lucas Oil… On the Edge show airing in 4th quarter 2008. The hour long VERSUS show will air within the Lucas Oil Motorsports Hour and air on April 26th, 2008.


In 1968, Norm Johnson had an idea. As public relations director for the Mint Hotel in Las Vegas, he created the first “Del Webb Mint 400 Desert Rally." Over the next two decades, the Southern Nevada race would become one of the top off-road races in the World. Then, in 1988…. the Mint 400 disappeared.

SNORE (Southern Nevada Off-Road Enthusiasts) is proud to announce the return of the historic Mint 400 Off-Road Race! SNORE is the oldest off-road racing sanctioning body in the history of the United States and has been in existence in Nevada for 38 years. SNORE is a non-profit, completely volunteer only run organization. We have secured the trademark, copyright and registration rights to The Mint 400 name to preserve its history and with that, we have decided to host this epic event once again in the Southern Nevada desert!


“Sponsoring this historic race is the centerpiece of General Tire’s Invasion into Off-Road,” said Travis Roffler, director of marketing, General Tire. “This is the perfect venue to put our new Grabber® off-road competition tires to the test, and we’re sure that this is just the first of many more years of desert racing in Southern Nevada under the Mint 400 name.”


“For years, Lucas Oil has been a strong supporter of off-road racing. We are very proud to be a part of this historic event and be able to help bring this race to larger audience with the help of NeWave Productions and our sponsored television shows,” stated Bob Patison, Executive Vice President, Lucas Oil.


NeWave has produced hundreds of television programs since their inception in 1994 and recent credits include Lucas Oil…On the Edge, 2008 Chili Bowl (live on HBO PPV), Lucas Oil Pro Pulling League, NitroJam IHRA Drag Racing Series, Lucas Oil Late Model Dirt Series, ASA Speed Truck Challenge and Lucas Oil IHBA Drag Boat Racing for SPEED, PPV, ESPN2, and VERSUS television networks.


More information please log onto www.generaltire.com www.lucasoil.com www.newavetv.com and www.themint400.com..