2008 SCORE Baja 500 DVD Release

October 22, 2008


SCORE International and Aura360 announce release

Of the official 2008 Tecate SCORE Baja 500 DVD



One-hour Program with Extensive Extra Features Available for Purchase

At www.thebajaunlimited.com



PORTLAND, Maine, October 13, 2008---The never before seen DVD special chronicles the 40th running of the Tecate SCORE Baja 500 has been released by Aura360 of Maine, the electronic media partner of SCORE International. Some of the world’s best desert racing was filmed, spanning from the vibrant city of Ensenada to the barren and desolate expanses of the Baja Peninsula.

In an unprecedented race to the finish BJ Baldwin in the No. 97 Baldwin Motorsports Chevy Sivlerado wins by just seven seconds over the team of Mark Post/Rob MacCachren in the No. 1 Ford F-150 in one of the closest finish in the history of this popular race.

The production, shot using the latest in HD technology, and hosted by ESPN personality Todd Harris, features comprehensive point-to-point coverage of the legendary DVD race. The DVD also includes bonus programming of behind-the-scenes action, interviews and extensive helicopter footage. The DVD can be purchased at the online store on www.thebajaunlimited.com for $24.95.

According to Aura360, the one-hour show is scheduled to air on the Discovery HD network as well as ESPN International.

About SCORE

SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.

About Aura360

Aura360 was founded to animate client brands through the creation and development of emerging sports properties. Aura360’s marketing expertise is structured into three operating units; Property Ownership, Property Management & Representation, and Consulting.

The Property Ownership division features the Jeep World of Adventure Sports® and the Union Square Street Sessions. Property Management & Representation clients consist of the Men’s Health, Teton Gravity Research (TGR), Blackberry, Red Bull, and SCORE International. Consulting clients include Mountain Creek Resort and Madison Square Garden.