Laughlin Unveils New Branding Campaign

LAUGHLIN, Nev., Sept. 12 NV-LaughlinVisitors


LAUGHLIN, Nev., Sept. 12 /PRNewswire/ -- The Las Vegas Convention and
Visitors Authority in conjunction with the Laughlin Visitors Bureau recently
rolled out its destination-wide campaign for Laughlin, Nev.: "Laughlin. It's
Like You Own the Place." The re-energized brand and renewed vision emphasize
the VIP treatment, as well as convenience and affordability that anyone can
experience in Laughlin.


(Logo: http://www.newscom.com/cgi-bin/prnh/ 20080812/LATU032LOGO)


"Laughlin offers a combination of affordability, amenities and scenic
riverfront location unmatched anywhere," said Terry Jicinsky, Senior Vice
President of Marketing for the LVCVA. "'It's Like You Own the Place' conveys
a sense of VIP privilege visitors enjoy that extends from dining and
accommodations to entertainment and gaming."


Laughlin sits on the banks of the Colorado River and is just 90 miles
south of Las Vegas. The research behind the campaign found that the river and
accompanying water activities are the distinguishing factors for Laughlin
among other southern Nevada destinations. A getaway to Laughlin combines the
excitement of a casino destination with the beauty, ambiance and recreation of
the Colorado River. From riding the waves on jet skis to relaxing in a scenic
beachside cabana, there is something for every outdoor enthusiast.


Along with its position as a water and outdoor destination, extensive
research also found that the Laughlin experience is approachable and
unintimidating. From fine dining without a reservation, embarking on a yacht
to sail the Colorado, to tickets to big-name concerts at a fraction of the
price of other venues, visitors can plan the perfect getaway with ease and
affordability.


In addition to year-round access to Laughlin's affordable first-class
accommodations and a wide array of recreational activities, Laughlin has also
become one of the leading special events destinations in the Southwest.
Laughlin's River Stampede PRCA Rodeo, Xtreme Bulls event, and SCORE
International Off-Road Racing offer something for every adventurous spectator.



ABOUT LAUGHLIN


Located just 90 miles south of Las Vegas, Laughlin sits on the banks of
the Colorado River and attracts thousands of outdoor enthusiasts each year who
flock to its shores to enjoy the water and relax with all the amenities of a
resort destination. From riding the waves on jet skis, to relaxing on a
scenic cruise, there is something for everyone on the waters of the Colorado.



ABOUT THE LVCVA


The Las Vegas Convention and Visitors Authority (LVCVA) is charged with
marketing Southern Nevada as a tourism and convention destination worldwide,
and also with operating the Las Vegas Convention Center and Cashman Center.
With approximately 136,000 hotel rooms in Las Vegas alone and more than 9.7
million square feet of meeting and exhibit space citywide, the LVCVA's mission
centers on attracting ever-increasing numbers of leisure and business visitors
to the area. For more information, go to http://www.lvcva.com or
http://www.VisitLasVegas.com.



SOURCE Laughlin Visitors Bureau