May 21, 2007
SCORE News Flashes…
Bosch Power Tools joins returning Suzuki and NAPA Chassis
As part of the SCORE International desert racing sponsor family
Nearly 500 entries expected from 32 States, 13 countries
At 39th Tecate SCORE Baja 500, June 1-3 in Mexico
LOS ANGELES—Sal Fish, SCORE International CEO/President announced today that the Robert Bosch Tool Corporation has joined the SCORE family of sponsor partners for the first time and he also confirmed that American Suzuki and NAPA Chassis have returned as associate sponsors.
Bosch Power Tools will be the official power tools of next month’s 39th Tecate SCORE Baja 500 and November’s 40th Tecate SCORE Baja 1000. This will be Suzuki’s third year as an associate sponsor of the six-race 2007 SCORE Desert Series and and NAPA’s second as an associate sponsor for the Tecate SCORE Baja 500 and Tecate SCORE Baja 1000.
“SCORE has a long history of having great sponsor partners and adding Bosch is very special and having Suzuki and NAPA return to our series is a distinct honor,” said Fish, who has led SCORE since soon after it was founded in 1973. “We welcome all three companies to our SCORE family of sponsor partners and look forward to helping them achieve their marketing objectives through SCORE desert racing.”
All three companies will have a significant presence at the upcoming 39th Annual Tecate SCORE Baja 500. Round 3 of the six-race SCORE Desert Series, the World’s Foremost Desert Racing Series, will be held June 1-3 in Ensenada, Mexico. Nearly 500 entries are expected to compete in 28 Pro and 6 Sportsman classes for cars, trucks, motorcycles and ATVs.
Current SCORE official sponsors are: BFGoodrich Tires-official tire, Sunoco Race Fuels/Bryant Petroleum-official fuel supplier, Bilstein-official shock, Instant Mexico Auto Insurance-official Mexican auto insurance, American Racing ATX Series-official wheel, Slime-official tire sealant, Airstar America-official space lighting provider, Red Bull--official energy drink and Bosch Power Tools-official power tool. Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Las Vegas Events, Terrible Herbst Inc., Blue C Communications, Kartek Off-Road, Fram, Autolite, Prestone, Bendix, American Suzuki, NAPA Chassis, SignPros, P.C.I. Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
More information on SCORE International is available by calling 818.225.8402 or on the official website of the 2007 SCORE Desert Series—www.score-international.com.
Bosch Power Tools
Bosch USA, a regional branch of the Bosch Group, has agreed to be the SORE Official Power Tool for both of this year’s Tecate SCORE Baja 500 and Tecate SCORE Baja 1000 mega-desert races.
Bosch is one of the world’s largest private industrial corporation’s world wide, with 261,300 associates and annual sale of 54.5 billion. In North America, the Bosch Group has nearly 24,750 associates, and in 2006 achieved total consolidated sales of $8.8 billion.
“The relationship with SOCRE was an easy decision for Bosch,” said Mark Fishburn, Key account manager for the Western United States. “Bosch customers not only work hard, but play hard. Bosch wanted to recognize this by supporting SCORE in our customers playground-Baja. The toughness and grit of the SCORE Baja races is synonymous with the quality and toughness of Bosch Power Tools.”
Bosch Power Tools has three partners this racing season.
Besides SCORE, Bosch is partnering with The Milwaukee Mile racing complex for three major event weekends. One will be for an IRL race, one will have both NASCAR Busch and NASCAR Truck Series races, and the third will be an ARCA RE/MAX event.
Bosch is also a sponsor of the No. 18 Dodge driven by veteran Ken Schrader in the NASCAR Truck Series.
As part of its agreement with SCORE International, Bosch is developing a special contingency program for racers in the 40th anniversary of the Tecate SCORE Baja 1000 in November.
American Suzuki
American Suzuki has again agreed to present a special award for the 2007 SCORE Rookie of the Year as well as a unique program to help enhance the extensive SCORE Medical operations for the upcoming 40th Annual Tecate SCORE Baja 1000.
Suzuki will provide the 2007 SCORE Rookie of the Year with a choice of either a Suzuki RM-Z450 Motocross Motorcycle or a Suzuki QuadRacer™ LT-R450 ATV. The inaugural winner of the Suzuki award was SCORE Trophy-Truck racer Garron Cadiente.
Further, Suzuki has donated to SCORE an additional Suzuki QuadRacer™ LT-R450 ATV for the distinct purpose of being raffled off with all proceeds going to expand the resources, equipment and overall operations of the highly-regarded SCORE Medical and Rescue team for November’s granddaddy of all desert races. This year’s season finale of the six-race 2007 SCORE Desert Series will be an intense endurance race down the Baja California peninsula, With a ceremonial start in Tijuana, the historic event will start in Ensenada and finish for only the second time in race history in Cabo San Lucas. It will be held Nov. 10-16.
The Motorcycle/ATV Division of American Suzuki Motor Corporation, Brea, Calif., was founded in 1963 by Suzuki Motor Corporations. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.
The Suzuki RM-Z450 Motocross Motorcycle won the 2006 AMA National Motorcross and Supercross championships and the Suzuki QuadRacer™ LT-R450 ATV captured the 2006 WPSA ATV Series crown.
NAPA Chassis
NAPA CHASSIS has expanded its relationship with SCORE International, for races in 2007.
NAPA CHASSIS is now an associate sponsor of the Tecate SCORE Baja 500, and the Tecate SCORE Baja 1000.
“We’re very pleased with our relationship with SCORE, and the opportunity to become associate sponsors of their two highest profile races is something we couldn’t pass up,” said Jesus Rico, NAPA CHASSIS marketing manager. “The fast action of SCORE racing is a perfect fit for NAPA CHASSIS Precision Engineered parts. If our parts can stand up in this rough terrain — imagine how they can stand up in your vehicle.”
NAPA CHASSIS’ involvement with SCORE International is one component of its Extreme campaign that kicked off in 2006. The Extreme campaign, a multi-tiered initiative, highlights components such as training, testing and engineering, all of which go into manufacturing and installing chassis parts that far outperform the competition.
NAPA CHASSIS is a leading supplier of chassis system components supplying the automotive Aftermarket, The brand is available at the more than 6,000 NAPA AUTO PARTS Stores nationwide.
Monday, May 21, 2007
SCORE News Flashes…Bosch Power Tools joins returning Suzuki and NAPA Chassis
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